The New London Family Cook

I am an indifferent cook--or a good, plain cook--depending upon who you talk to. I'm not greatly interested in food, and so I have no more than a passing interest in modern-day cookbooks. But period cookbooks? Now those I find interesting--fascinating in fact.

I've discovered a new one at Google Books.

The book was written by one Duncan McDonald (spelled variously) purported to be Head Cook at the Bedford Tavern and Hotel of Covent-Garden.

Mr. McDonald, it seems to me, knew what he was doing. The book truly is, as is claimed in the Conclusion, a Complete System of Domestic Economy. Every necessity for a household is discussed--from menus, recipes, table settings, butchering and carving, to sick rooms, servants' instructions and marketing.

Among the plethora of information I found several things particularly interesting and unique among the cookbooks of the era that I have seen in my own research. 'Bills of Fare' encompass dozens of pages and offer menu suggestions based on seasonal availabilities and number of guests. The supper offerings alone require nine pages.

The diagrams of desert [sic] tables are charming, and the contents of those offerings are very interesting.

Please click on the illustration below for a larger version that you can read more easily.

 

The most interesting, and unusual, items in the New London Family Cook are the articles about marketing and tradesmen. The book offers:

 And it supplies a critique of each market, with comments such as:

Shepherd's Market, towards the west end of Oxford Street, contains nothing out of the ordinary way.

St. James's Market, near St. James's Square, is well supplied with all sorts of provisions."

The New London Family Cook also offers:

In my last blog I discussed The Commercial Directory for some of the northern cities and towns of England. This London directory offers much the same sort of information, but has the benefit of suggesting retailers hand-picked by the author. This is the kind of personal recommendation any London householder would appreciate.
For example,

 Alchorne & Bingley, Oil and Colourmen, 18, Aldgate High-street
 Batley & Co., Drug-grinders, Sewall-street, Goswell-street
 Wm. Elliott, Chinaman, 27, St. Paul's Churchyard
 Grant & Hurley, Carpet and Upholstery Warehouse, 226, Piccadilly
 Rich. Jones, Perfumer and Toyman, 25 Ludgate-street
 James Maunder, Brandy Merchant, 9, Crutched-friars
 Edward Russell, Biscuit-baker, 453, Strand

There are four pages of these recommendations!

There is so much of interest in this book, I am going on too long, but I must mention a couple more things. The illustration below I have not seen in another cookery book of the period.

There is a short section detailing the cuts of meat indicated on the animals. Venison and turtle are, of course, not as widely used today as they were during the Regency. The New London Family Cook even suggests the best places in London for obtaining venison:

Angel's, the corner of Gracechurch Street, Cornhill
Birch's, Cornhill, and
Rich's, at the bottom of Ludgate Hill

Finally, there are two suggested menus for ball-suppers in this book. (I discussed ball-suppers in a July blog post). I have added a menu for forty people, from the New London Family Cook, to that post.

Mr. McDonald's book certainly has inspired me. Perhaps I should use it to improve my own cooking skills, and widen my culinary horizons.

'Til next time,

Lesley-Anne

The Commerical Directory's Miscellaneous Tradesmen, etc.

The Commercial Directory of which the above is the title-page was chock-full of information. Anything needed to carry on business in the northern part of England was included. For every sizable town, there are lists of businesses, lists of carriers both land and water, bankers, and post offices.

The merchants, manufacturers and etc. for each place are categorized. Categories include ironmongers, linen drapers and surgeons. Inns and coopers, attornies [sic], and cabinetmakers are well-represented. There are at least three entries in every grouping. Also, there are multiple entries for crafts and jobs that scarcely exist any more: stone masons, and woolstaplers, and bell hangers. But for every town there is a 'miscellaneous' section. These are people working uniquely at a craft or occupation in their community.

For Birmingham, the 'miscellaneous' list is large, reflecting the fact that the entire list of Birmingham occupations takes up more than thirty-five pages in the directory. Here is a portion of the 'miscellaneous' category:

It was remarkable how many items were manufactured by small, independent workers. Things that now are turned out in the millions by huge factories were, during the Regency, produced by individuals often working in their own homes. For example, above Ralph Heaton, a button-shank-maker, and William Evans, key-maker.

from The Book of English Trades
1818

There were specialist manufacturers: John Taylor, sword and bayonet scabbard-maker, and Moses Westwood, plated metal and brass ball-maker. And specialist merchants: S. and J. Waddington hop and seed merchants, and John Harris tallow & yarn merchant. And there are of course manufacturers and sellers of things that we no longer recognize e.g. Derbyshire spars, and patent shoe-latchets.

This Commercial Directory makes it clear that the Regency world was a bustling, mercenary place. Those with a trade or a craft were fortunate indeed, earning a living by providing a product to turn the wheels of commerce.

I will be revisiting the Commercial Directory in the future to share more of its fascinating information.

'Til next time,

Lesley-Anne

N.B. Both The Book of English Trades and The Commercial Directory for 1818-19-20 are available from Google Books.

Advertising the Regency World

Our present age is not the first to be inundated by advertising. The Regency era had its share of promoters, sponsors and hawkers.

The itinerant sellers displayed their wares in the street with ‘cries’ that became the stuff of legends and subject of books. The building owners painted their warehouses with messages in letters several feet tall. The prosperous manufacturers posted their advertisements on buildings and hoardings and hired men to carry signs in the streets touting their products. The merchants hung the exteriors of their shops with their wares, and posted ‘window bills’ to illustrate particular goods within the shop.

And merchants and manufacturers advertised their merchandise and commodities in magazines and journals. Ackermann’s Repository of Arts, Literature, Commerce, etc. of 1815 has—I was delighted to discover—advertisements in the back of each issue. They give a wonderful picture of the merchandising practices of the Regency period, and the products available to my Regency characters.
For example:

French Fashions
“BROWN and CO. Wholesale and Retail Silk-Manufacturers have the honour to announce to the Public, that they have commenced the Silk Trade, in all its Branches, at No. 15, Henrietta-Street, Covent Garden, where their Ware-Rooms will be found to contain a splendid assortment of Silk Goods of the most novel design—rich Satins, Washing Silks, Figured Sarsnets, and Satin Brocade Gauzes, from French Models, Lustres, Tabbinets, Satin Cloths, Gossamere Italian Nets, Scarfs, etc. etc...”

A Wonderful Saving in Silk Stockings
“The Nobility and Gentry are most respectfully informed, by purchasing at the original and old-established Nottingham Stocking Warehouse, No. 81, Charlotte-street, Fitzroy-Square, they will realize a saving of near 20 per cent in that fashionable and elegant part of dress, silk stockings.”

There is much more than fashions advertised...

“Malabar’s Dentifrice, or Indian Tooth-Powder, decidedly the best preparation in the university, for cleansing, preserving and beautifying the teeth and gums. This tooth-powder is astringent, cleansing, antiputrescent, a fine aromatic, a most excellent stomachic, extremely grateful to the palate and pleasant to use, and is so perfectly innocent that the contents may be eaten by an infant. 9d per box.”

“Pears’ Liquid Bloom of Roses gives a most delightful tinge to the female countenance, and to such a degree of perfection, that it may with propriety be said, that art was never so successfully employed in improving the charms of nature. 3s. 6d per bottle.”

“Stephenson’s Patent Filtering Machines are portable, never out of repair, and are the best invention ever produced for purifying water, at the unexampled rate of 200 gallons per day, rendering the water beautifully transparent.”

“Morgan and Sanders have, at a very considerable expence, established a large manufactory, and also built extensive warerooms, for the purpose of exhibiting for sale a great variety of Upholstery ad Cabinet Furniture, for the furnishing of houses; a great part of which are articles perfectly new in principle, extremely fashionable, and universally approved of.”

“Bayley’s True Essential Salt of Lemons, for taking Ink-spots and stains out of Lace and Linen. The genuine is signed ‘W. Bayley’ on the Box and Wrapper. Also his Scouring Drops, for taking Grease out of Silk, Stuff, Woollen Cloth, price 1s. Each”

More was advertised than simply Goods for Sale:
“Denis Jacob begs leave to inform the Public, he gives the full value, in ready money, for Diamonds and Pearls, at No. 57, Margaret-street, Cavendish-square.”

I find these advertisements fascinating! Do you?

If you would like to investigate advertising and trade cards a little further, visit the John Johnson Collection at the Bodleian Library, or download the Ackermann’s Repository from Google Books and read all the adverts yourself!

Until next time,

Lesley-Anne